It gets annoying seeing the same old targeted advertising every where you go but it’s also cool and fun when a really creative advertising campaign kicks off.
Companies trying to sell you a product will do anything to cram their ads down your throat, but it’s always nice when they show a bit of creativity and taste when trying to get your attention. Ambient ads are one such specific form of advertisement, which seeks at once to become a part of its environment and to draw your attention to it. Whether it’s a spoof product, a well-placed and designed billboard, or something else, the point is to get your attention and make you think.
It all began when the power of traditional media started declining, giving way to innovative off-the-shelf advertising ideas. Ambient ads started appearing in British media jargon around 1999 and have been actively evolving ever since.
- [SEE ALSO – 11 Funny Examples Of False Advertising]
1. NRDC.org – Air Pollution Kills 60,000 People a Year
Advertising Agency: unknown
2. National Geographic – 3D Crocodile Escalator
Advertising Agency: unknown
3. >Pepto-Bismol – Laundromat
Advertising Agency: Publicis, New York, USA
4. Motor City Nightmares – Horror Buckets
Advertising Agency – Y&R, New York, USA
5. Sparring Partner Gym – Hanging
Advertising Agency – Leo Burnett, Italy
6. IBM – Smart Ideas for Smarter Cities
Advertising Agency: Ogilvy & Mather, France
7. Doom Fogger – Roachville
Advertising Agency: TBWAHuntLascaris Johannesburg, South Africa
8. Carnival Cruiselines – Waterslide Escape
“Our water park goes to the Bahamas.” (Advertising Agency: Arnold Worldwide, USA)
9. Bigelow Organic Tea
Created by Joseph Delhommer
10. Visa – Go Back to Pompeii
To raise awareness of Visa’s sponsorship of the Pompeii exhibit at our National Museum, all visitors to Wellington Airport was greeted with a lava flow that ran around the baggage carousel.
11. Baltica Beer – Subway
Advertising Agency: Sepia, Chile
12. Dental Care
Advertising Agency – unknown
13. The Hairdressers – Need a Top Chop?
Advertising Agency: unknown
14. Windex Glass Cleaner
Advertising Agency: unknown
15. Frontline – Get Them Off Your Dog
Advertising Agency: Saatchi & Saatchi Jakarta, Indonesia
16. Fight Smoking
Advertising Agency: unknown
17. Mercedes-Benz 2012 C-350 Coupe – Looks fast even when parked
Advertising agency: BBDO Toronto
18. Juice Salon – Escalator
Advertising Agency: Rediffusion DY&R, India
19. Korean Subway Ad
Photo by: Stephen Nessen
20. Quebec Automobile Insurance Society – Seatbelts
Advertising Agency: Lg2, Canada
21. Don’t Drink And Drive
Advertising Agency: unknown
22. Nivea – Good-bye Cellulite Couch
Advertising Agency: TBWA\Chiat\Day, New York, USA
23. The Redbirds Are In Town
To promote a home stand for the Memphis Redbirds, a minor league baseball affiliate of the St. Louis Cardinals, we covered a car in fake bird droppings and parked it near a busy intersection with a sign that read, “The Redbirds are in town.”
Advertising Agency: Archer Malmo, Memphis, USA