Dutch brewing company have launched the Heineken Ignite interactive bottle which lights up when it senses sound. This beer bottle is the first of it’s kind and is anticipated to be a hit with clubbers.
The Heineken Ignite interactive bottle looks much like a regular beer bottle, but it has an LED inside the plastic base that will light up whenever someone cheers, dances, takes a sip. it even responds to the beat of load music.
Judging from the advert, it is clearly targeted at the generation who like the sort of music that is played in clubs and at raves and I can see the novelty factor making it popular amongst the younger drinkers.
The 80-year-old dude who always sits at the same chair and drinks his stout out the same tankard occasionally spilling some on the stinky old dog nestled beneath his feat, probably won’t be so enthralled!
What do you guys think? Would this enhance your drinking experience, or would you find the persistently flashing lights more of an annoyance than anything else?
Watch the video below to see this new beer bottle in action.