If you believe that any link building effort is only a waste of time, then you better reformulate your SEO strategy.
Link building continues to be an excellent way to boost your organic rankings and conversion rates. Despite what many people would have you believe, link building remains an integral part of any online marketing strategy.
1. Diversify your link profile
You wouldn’t want to point all your links to the homepage especially when plenty of other pages can offer real value to your readers. Many people tend to ignore the inner pages of their website. But when people read a particular post and want to share it, they don’t share the homepage URL but the URL of the post itself. These are some tips to help diversify your link profile:
* Links from various sources:
You should make sure that different kinds of sources link back to your site. This isn’t as complicated as it sounds. You can use guest posts, videos, images, infographics, business directories, and blog comments.
But to truly boost your site’s ranking power, then use an expired domains finder like Domain Hunter Gatherer. This tool allows you to quickly find domains that already have links pointing to them, which means the link juice gets passed onto your site. The DHG Pro Package is set to launch its latest version, which proves to be faster and more powerful than ever.
With the DHG Pro Package, there’s no need to create accounts on multiple analytics platforms just to analyze domain metrics. You can find all the information you need by using DomDetailer, which lists the Moz and Majestic metrics as well as social signals. You can filter and sort these stats to help you decide which domains are worth adding to your network.
You can further diversify your link sources by acquiring web 2.0 accounts with authoritative backlinks. The DHG Pro Package helps you scrape the web for expired web 2.0s, which can be easily set up to go live again. The DomRecovery tool also hastens the process of setting up the domains as you can simply recover the websites from the Internet Archive. It’s up to you whether to keep the domains looking as they used to or make changes in the design and content as you see fit.
Another reason to use DHG is to start using the multiple domain strategies. An increasing number of SEO experts believe that this proves more powerful than a traditional PBN. The primary difference is that you’ll be using different domain extensions instead of sticking to one such as .com. The idea is to dominate the first page by ranking these different domains. While the sites may be smaller, you can reap bigger rewards if you manage to reach the first page for all of them.
* Link to the homepage and inner pages:
Don’t waste your resources by transferring link juice to a single page of your site. All the pages you want to rank should have links pointing to them.
* Diversify your anchor text:
Using only the exact match keyword for all your anchor texts is a guaranteed way to get penalized by Google. To avoid looking spammy, be sure to use a combination of exact match, partial match, and LSI keywords. Throw in naked URLs and generic phrases as well.
2. Earn links naturally
Everyone knows how many changes the SEO landscape goes through each year. These changes are inevitable, so you have to stay on your toes especially when it comes to building links for your site. You can’t afford to blindly build links without analyzing what they can truly offer to your organic rankings.
Over the past couple of years, many marketers have switched their focus to high-quality and engaging content to attract more visitors. The goal is to generate a wider range of target audience, which holds the key to effective brand recognition. When visitors like what they see on your site, they’ll feel compelled to share your content with other people who share the same interests.
Publishing the right kind of content increases your chances of earning links naturally. Both beginners and veterans in SEO should publish unique and valuable posts. Videos, images, and infographics are all excellent additions as they make your content that much more appealing. Remember that each of your posts should be share-worthy, thought-provoking, and original. You should also use social media as many people turn to their social profiles when they want to read and share online content.
It’s also wise to build relationships with influences in your niche. In time, you can ask them to share some of your posts, which instantly increases your exposure to your target audience.
3. Mix up your anchor texts
There used to be a time when exact match anchor texts were a powerful way to boost rankings. But today, search engines view this tactic as over-optimization. Google wants to see diverse anchor texts when analyzing your backlink profile. Apply these tips to make your link profile look more natural.
* Mix it up:
When building links by yourself, it can be tempting to use the same anchor text on all your sources including article directories, social bookmarking sites, and web 2.0 sites. This practice should be avoided at all costs. Create a keyword list that includes all related keywords and LSI terms to give your anchor texts more variety.
Increasing your brand reputation should always be a priority. Google favors big brands nowadays. It can be hard, but take the time to slowly build the brand of your website.
* Natural links:
Nothing’s wrong with anchor texts that don’t contain the keyword you want to rank for. Generic terms like click here, read more, and visit us can be used to instantly diversify your anchor texts. Naked URLs can also be used from time to time.