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mercedes benz car hiden on a forest road

When most car manufacturers launch a new model they tend to show it off to the world as much as possible but Mercedes have decided to do things different, instead they have made their new fuel cell vehicle invisible.

Take a good look at the picture above, the new Mercedes F-cell is there in plain site but thanks to some clever technology it is almost invisible to everyone.
Watch the following Mercedes Benz Invisible Car Commercial to see where the car is and find out how the German car maker did it.

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In this clever publicity stunt, Mercedes wanted to emphasize that its F-Cell vehicle has no exhaust emissions, making it virtually invisible to the environment. If you take a look at the gallery below, you’ll see how these clever dudes did it: by placing a mat of LEDs across one side of the vehicle and mounting a video-shooting Canon 5D Mark II digital SLR camera on the other side.

Even though people could still tell there was a car going by, they seemed impressed by the “invisible” fuel-cell vehicle.

Mercedes says its hydrogen-powered drive system is “ready for series production,” but other reports have its commercialization set for 2014. However, fuel-cell technology is still notoriously expensive, partly because hydrogen is a difficult fuel to store and transport. The materials needed to create a viable fuel-cell are still hovering in the pricey stratosphere.

the guys at mercedes benz fitting led lights to invisible car

Practicality aside, we applaud Mercedes and its efforts to create a vehicle with zero emissions and less impact on the environment, and admire the lengths to which these artists went to bring home that point.

By the way, with all the ultra-cool cars in the Mercedes stable, why did the company pick a minivan for this showy demo? Oh, we get it: more surface area to mount that video screen.

Tell us what you think of the Mercedes Benz Invisible Car Commercial. Did you spot where the car was hiding?