The easy access to the internet paired with constant tech advances and innovations have prompted consumers all over the world to rely more and more on the online environment to purchase the products and services they require.

That’s why having an e-commerce website has become a must for all businesses looking to gain more loyal customers, increase their product sales and grow their brand.

It all seems fairly simple: you just build a site from scratch and then you start selling your products and services online. However, it takes much more than that to attract people to your eCommerce website and convert visitors into buyers. And a lot of it has to do with the efficiency of your eCommerce site. Unfortunately, many business owners rely on poor performing websites to get the job done and don’t realize it takes a bit more effort and dedication to stay relevant in the online environment.

So, if you want to gain a competitive edge and boost the efficiency of your eCommerce website, here are some tips that will do the trick.

Build an engaging website

The first task on the list is to build a highly engaging website that can offer a great experience for all your potential customers. The main objective is to stand out from the crowd in a positive way and create a great first impression, to get visitors to spend more time on your site and eventually purchase your products.

With millions of eCommerce websites out there, it’s not going to be easy to achieve this goal, but it’s not impossible either. Take a look at what leading competitors in your industry are doing right, and try to emulate that, but also be careful not to become just another copy and paste site. Make sure you provide all the relevant information your customers might need, include clear calls to action and ensure easy navigation. Including videos in your content and using social media buttons can also enhance engagement for your eCommerce business.

Let the pros help

Not all eCommerce business owners are tech savvies and that’s quite alright. Your job is to run your business in the best way possible, not to become a tech whiz overnight. So even if building a site nowadays is easier than ever and you might be up to the task, sometimes it’s better to let professionals handle the job, so you can focus on other business-related aspects that require your undivided attention.

An experienced web designer has the skills and the knowledge to create awesome website pages and ensure your company is portrayed in the best light. He’ll know how to combine all the web development elements together to create a site that will suit your business needs and meet customer expectations.

Focus on your copy

You’ve probably heard it before that content is King in the digital world and we couldn’t agree more. Online users are hardcore content consumers, constantly on the lookout for new and captivating information to quench their content thirst.

That being said, your website’s copy can either set you on the path to success or throw your business into obscurity, and we’re pretty sure you prefer the first scenario. Apart from the information you provide on your web pages, you can also build a blog where you can address topics of interest for your target audience and post fresh and engaging content on a regular basis. This will help establish your brand as an authority in the field and gain the trust and confidence of your customers.

Test your website

Even a website that looks and performs well can have its flaws, and it can be very difficult to identify what these flaws are without conducting user testing. You won’t know for sure how your visitors will interact with your eCommerce website and what are your site’s strengths and weaknesses unless you test it with real users.

During usability testing, users will be required to complete tasks that will help them evaluate your website and find out if it’s mobile friendly, easy to navigate etc. Based on the results you get after performing these tests you can address the shortcomings and improve your website’s efficiency.

Ensure a smooth checkout process

Once a customer decides to buy one of the products on your eCommerce website, it should only take him a few clicks to finish the purchase. There’s nothing more annoying for a potential customer than having to go through a long and intricate checkout stage to buy the product he’s interested in.

A short and simple checkout is what you should be aiming for. The less steps a customer has to follow in order to complete the checkout process the better. Easy navigation from one step to the next one is essential for ensuring positive user experience.

Brush up on your SEO skills

Want your eCommerce website to rank higher in search engine result pages? That’s what every other eCommerce business owner out there wants, but only those who know how to employ the best SEO techniques and strategies can achieve this goal.

SEO can seem like such a vast and daunting field, that a lot of business owners never even try to decipher its secrets. However, with a bit of research and lots of patience you can and should learn to employ some basic SEO techniques that in time will improve your site’s performance.

Offer excellent customer service

Last but not least, you should never forget how important it is for an eCommerce website to provide great customer service. The way you address common customer queries and the issues they face when interacting with your site can make a huge difference in the overall performance of your eCommerce business.

You should make it easy for your customers to offer their feedback on your site, respond to customer reviews, whether they’re positive or negative, take their suggestions into consideration and try to find quick and effective solutions to their problems.