You’ve got a website, the right marketing tools and you’re into social networking; yet your business cannot deliver. There’s something amiss. Don’t know what? Hire a digital marketing agency.
Technology today has completely changed the way we conduct business. The competition’s getting tough and you need to differentiate yourself from others. For that, you need to have a fool proof marketing strategy in place. According to a survey, investing more than 10% of a marketing budget on measurements are three times more likely to beat sales targets by 25%.
Traditional marketing tools and methods are gradually phasing out and it’s only a matter of time before digital marketing takes over as the foremost priority of all businesses. Having a physical presence in the form of offices and stores are no longer enough.
All businesses need to go online and build a virtual presence through websites and social media pages on prominent platforms including Facebook, Instagram, YouTube, LinkedIn, and Twitter.
Don’t know where to start from? That’s when a digital marketing agency comes into play.
Digital Agency — Roadmap to Success
The need to build an online presence and going digital has transitioned us to the digital marketing age. Companies that seek to grow and boost their sales pay special attention to their digital strategy but what if you lack the necessary skills or resources?
In order to address such constraints, digital marketers have established agencies to help companies devise effective digital strategies. Most SMEs prefer outsourcing their marketing strategy through digital agencies to get the best out of their marketing campaign.
A digital agency is a team of experts who can help you stay ahead of the curve. They have complete knowledge of the latest market trends so they can tailor your marketing strategy to your company’s needs. That too, in a better way.
Since they’re aware of industry insights, they can determine the performance of your marketing campaign and provide you with an overview of your target audience and the competitive industry landscape.
So, there are multiple aspects to a digital marketing strategy that are directly linked to increased sales. Outsourcing this function to a digital marketing agency is undoubtedly a smart choice and companies can benefit greatly from partnering with a good agency.
Reasons to Hire a Digital Marketing Agency
A digital marketing agency is to a company what Robin is to Batman, i.e. a partner who can help them take down the toughest competition with ease. So, how do they do that? Let’s dive into it.
Offer Creative Services
Your first online interaction with a customer is through your website so you must ensure that you leave a great first impression on them. After all, first impressions are first.
Digital agencies have the onus of latest industry-relevant practices related to marketing. Since a website offers an intimate connection with customers, their task is to research well before designing the website.
They identify your target audience, and based on the audience’s preferences and behavior, they provide all the relevant details to make it successful. They have the storytelling power — portraying your brand image in a positive manner to impress your customers.
Other than this, the ease of navigating a website is what helps increase your chances of making a sale. Usability of the website is also directly linked to better web positioning and SEO which is essential to generate and convert leads.
Outsourcing this job to a digital marketing agency can help you in racking up the sales numbers along with the growth of your business.
Put Together an Effective Search Engine Marketing Strategy
Every sale that is made online starts with a basic search on Google. According to statistics, 89% of all searches made online are made on Google. With a number as mind boggling as this, it is a given that you need to have a strategy in place to get the most out of Google searches.
Your digital marketing agency devises for you a search engine marketing strategy that can help you maximize the potential of Google searches.
Search engine marketing is mainly divided into two broad categories. They are:
– Search Engine Optimization (SEO)
– Pay Per Click Advertising (Paid ads on search engines)
Search Engine Optimization (SEO)
SEO involves steps taken to rank higher on Google’s search results. A study reveals that ranking top in Google’s organic search results receives 33% of traffic as compared to 18% of traffic received for the second position. Considering this statistic, it is absolutely necessary to make sure you rank in the top most results.
A digital marketing agency can help with all your SEO needs — starting from keyword research to the development of a content strategy that brings about more traffic. Content posted to your website in the form of blog posts, news updates, press releases, staff bios, services, etc. all add up in determining your ranking for specific keywords on Google and other search engines.
It would be an understatement if we called “content” the most important part of a successful SEO strategy. The experts at your digital agency know this and they create content in light of this fact.
It is also important to remember that SEO takes time. You don’t rank up on a search engine instantly; it takes effort and vigorous planning to rank your website on Search Engine Result Pages (SERP).
Pay Per Click (PPC) Advertising
While SEO is an organic and timely way of increasing lead generation, PPC ads are known as inorganic and can bring in results rather quickly. They are, as their name suggests, paid ads that run on search engines. Every time a user clicks on the ad, a certain amount is deducted from your budgeted account, known as the cost per click (CPC).
Devising a good PPC strategy can translate into a very high number of hot leads that result in sales. But it is important to know which keywords to run PPC ads on, and this is where you need professional help from a digital marketing agency in Glasgow or any other for that matter.
Why search engine ads? It was revealed that 63% of the people click on Google Ads when surfing the Internet. These ads often direct the customers to your landing page, increasing web traffic which might result in successful conversions.
Devise a Social Media Strategy
It was determined that 52% of the companies receive customers via Facebook. The percentage speaks volumes about the importance of being active on social media to increase your clientele. Not just Facebook, but other networks also are responsible for bringing in the numbers that the sales team is looking for.
Depending on the nature of your business and your target audience, you will need to focus on various social networking channels. For instance, if you sell B2B solutions, then you need to get connected with C-level executives and decision makers at companies, for which the ideal place to be is LinkedIn. Having a company page on LinkedIn will engage your target audience and help you get leads that you can easily convert.
Social media ads are relatively less expensive than search engine ads, but they can be just as effective depending on the niche you are serving. Choose a digital marketing agency that can help you develop and strategize your social media campaigns to build your brand identity and more importantly, bring in sales.
Before you hire a digital agency, make sure you choose the right one. Make sure they understand your niche market and the platforms where you want to market your product or service. With a good agency, it’s possible that your campaign may not only drive sales, but also success.