Almost every sector has taken a 180-degree turn in recent years. The internet has helped in reducing the costs and tourists can now play mobile games while travelling.
The travel and tourism industry is always moving and therefore, it is essential to stay on top of the latest trends and statistics. Below you can read a snippet of our travel statistics to know in 2018-19.
General Travel Trends
According to a recent report by Sojern, digital marketing represents the largest portion of ad spend on all global travel marketers in 2018 at 47%. 79% of travel marketers used Facebook Ads in 2018 and that number will only continue to rise with 65% of them planning to spend more on Facebook Ads in 2019.
Facebook, Instagram and Google Ads were each cited by four in ten global travel marketers as the top platforms to likely interrupt the travel industry in the coming years.
Marketers think that the following technologies are most likely to disrupt travel marketing over the next five years: Virtual Reality (20%), real-time travel audience data (17%) and voice search (13%).
A survey report by Survey Partner reveals that 81% of their respondents considered it is very important for brands to provide personalised services to their customers. In addition, 84% of their respondents said that their firms were planning to invest more in personalisation and capabilities in the next three years.
According to a report by CNTraveler, it is estimated that roughly half the UK and American workforce freelanced and 48,000 children were home-schooled in 2017. It’s no surprise that parents will be embracing the freedom this gives.
According to Expedia Group Media Solutions, Gen Alpha, which refers to those born after 2010, is influencing the family travel decisions. On average globally, travellers with Gen Alphas are taking more than three family trips a year.
A survey conducted by Short Term Rentals revealed that for family travellers, 95% said their priority was keeping their families happy and entertained, while deals and value (89%), planning travel around school holidays (85%) and outdoor activities (85%) and near major attractions (85%) were also of utmost importance.
Co-living apartments are also being introduced that allow solo-travellers to meet like-minded individuals during the trip. The co-living leader WeLive now has apartments with trendy share social spaces, event programs, yoga classes and even hot tubs in Crystal City and New York. Travellers have the option to stay for a few days or a few months.
According to the travel report by booking.com, 55% of global travellers report being more determined to make sustainable travel choices than they were a year ago, but barriers include lack of knowledge and available choice while practising this. 73% of travellers intend to stay at least once in an eco-friendly accommodation during their trip. In addition, 70% of global travellers say they would more likely to book accommodation knowing that it was eco-friendly, whether they were looking for a sustainable stay or not.