For a new advertising campaign a company based in São Paulo, Brazil have created 100,000 custom ketchup sachets shaped like splotchy stains.

They have also printed an ad on the back for Vantage Stain Remover with the slogan: Stains. Hard to avoid, easy to remove.

I think this is quite an excellent advertising method, in-fact if I wanted ketchup to pour over my food I would definitely pick the fun splotchy design over the standard sachet, wouldn’t you?