Lingerie maker Triumph have created a new type of bra called the “Super Cool Bra” which was displayed by Japanese models during an unveiling event in Tokyo 2012. This new type of bra is designed to keep women fresh during the Japan summer heat.
The bra, modeled after a miniature fishbowl, contains a gel material designed to draw excess heat out of the body in its cups. It was created to help women “feel refreshed” during summer by wearing it, the lingerie maker said. Japan is headed for a power shortage this summer following the shutdown of all nuclear power reactors.
When I first saw this I was half expecting to see real fish in the bras but then that wouldn’t be very animal friendly would it? The Super Cool Bra might be refreshing to wear but it looks a bit too plastic-y, what do you think? Cool or Crazy?