An English designer has created a new type of fur coat made from men’s hair. The coat took 200 hours to weave and is made up of over one million strands of male chest hair.
The aptly named Man-Fur Coat is 100% real and it can be yours for the modest price of £2,499 ($3900).
We’ve featured some pretty strange things in the past, but a coat made from men’s chest hair? That’s a first, even for us.
Stranger still is the fact that it was commissioned by an English dairy company called Arla, to promote their new chocolate milk, Wing-Co, which is aimed at men. The drink, which contains 40 per cent more protein than other chocolate milks, is marketed as “the manly chocolate milk for men with added man.”
Apparently, Arla believes British men have been “manning down” over the years, and the coat is meant to make them feel proud of their manliness, instead of repressing it. “We commissioned the Man-Fur Coat as a wake-up call for the nation’s gents. A way to encourage them to readopt the values of assured ‘men’s men’ from yesteryear who would laugh nonchalantly in the face of adversity and be proud of their abundant manliness,” a company spokesman said.
The fur coat made from men’s hair is the latest in a series of parody advertisements called “Lait d’Homme”, but it’s actually for sale, if someone actually wants to walk around covered in chest hair. At £2,499 ($3900) it’s pretty expensive too, but then again natural fur has never been cheap.
Photos: Arla/Wing-Co